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2015年Interbrand全球最佳品牌100强

  	      	      	    	    	      	    
 
2015年Interbrand全球最佳品牌100强排行榜（Interbrand Best Global Brands 2015 rankings） 
 
目录
  
 
 2015年Interbrand全球最佳品牌100强排行榜概述
 
　　2015年10月6日，品牌咨询公司Interbrand公布了2015年的“全球最佳品牌榜”百强名单，该排行榜主要从品牌业绩表现、影响力及品牌保障公司持续收入的能力三个方面进行衡量。Interbrand 始创于1974年，自2000年发布全球100大品牌榜至今，采用“经济附加值”法(Economic Value Added)，评估各个品牌对企业经济利润的贡献，品牌的竞争优势和风险。 
　　候选品牌的经营范围必须覆盖至少全球三大洲，必须广泛涉足新兴的发展中国家和地区，必须有足够的公开财务信息，必须长期盈利，30%以上的收入必须来源于本国以外的地区。 
　　此次榜单中科技巨头苹果继续蝉联榜首位置，Google紧随其后位列第二，两者的排名情况与2014年相同。Apple（苹果）自2013年击败可口可乐后，连续第三年蝉联该榜单冠军，紧随其后的依然是 Google 和 可口可乐。值得注意的是，电商巨头 Amazon （亚马逊）品牌价值快速上升（+29%），取代德国豪车品牌 Mercedes-Benz 首度跻身前十。 
　　微软则从去年的第5名升到了第4名的位置，而索尼则排在第58位。丰田排名小幅攀升，三星依旧位列第七，IBM、通用电气和麦当劳都略微下滑。 
　　排行榜第23位的Facebook是2015年品牌价值增长最快的品牌。 
　　去年首次入榜的中国品牌华为（Huawei）品牌价值大幅上升（+15%），攀升至总榜第88位（去年97位）；此外，联想（Lenovo）成为第二个闯入 Interbrand 全球百强品牌榜的中国品牌。 
 
 2015年Interbrand全球最佳品牌100强排行榜全榜单
 
 
 2015 RankBrandRegion/CountrySectorBrand ValueChange in Brand Value 
 
 1AppleUnited StatesTechnology170,276 $m43% 
 
 2GoogleUnited StatesTechnology120,314 $m12% 
 
 3Coca-ColaUnited StatesBeverages78,423 $m-4% 
 
 4MicrosoftUnited StatesTechnology67,670 $m11% 
 
 5IBMUnited StatesBusiness Services65,095 $m-10% 
 
 6ToyotaJapanAutomotive49,048 $m16% 
 
 7SamsungSouth KoreaTechnology45,297 $m0% 
 
 8GEUnited StatesDiversified42,267 $m-7% 
 
 9McDonald'sUnited StatesRestaurants39,809 $m-6% 
 
 10AmazonUnited StatesRetail37,948 $m29% 
 
 11BMWGermanyAutomotive37,212 $m9% 
 
 12Mercedes-BenzGermanyAutomotive36,711 $m7% 
 
 13DisneyUnited StatesMedia36,514 $m13% 
 
 14IntelUnited StatesTechnology35,415 $m4% 
 
 15CiscoUnited StatesTechnology29,854 $m-3% 
 
 16OracleUnited StatesTechnology27,283 $m5% 
 
 17NikeUnited StatesSporting Goods23,070 $m16% 
 
 18HPUnited StatesTechnology23,056 $m-3% 
 
 19HondaJapanAutomotive22,975 $m6% 
 
 20Louis VuittonFranceLuxury22,250 $m-1% 
 
 21H&MSwedenApparel22,222 $m5% 
 
 22GilletteUnited StatesFMCG22,218 $m-3% 
 
 23FacebookUnited StatesTechnology22,029 $m54% 
 
 24PepsiUnited StatesBeverages19,622 $m3% 
 
 25American ExpressUnited StatesFinancial Services18,922 $m-3% 
 
 26SAPGermanyTechnology18,768 $m8% 
 
 27IKEASwedenRetail16,541 $m4% 
 
 28PampersUnited StatesFMCG15,267 $m8% 
 
 29UPSUnited StatesTransportation14,723 $m2% 
 
 30ZaraSpainApparel14,031 $m16% 
 
 31BudweiserUnited StatesAlcohol13,943 $m7% 
 
 32eBayUnited StatesRetail13,940 $m-3% 
 
 33J.P. MorganUnited StatesFinancial Services13,749 $m10% 
 
 34Kellogg'sUnited StatesFMCG12,637 $m-6% 
 
 35VolkswagenGermanyAutomotive12,545 $m-9% 
 
 36NescaféSwitzerlandBeverages12,257 $m7% 
 
 37HSBCUnited KingdomFinancial Services11,656 $m-11% 
 
 38FordUnited StatesAutomotive11,578 $m6% 
 
 39HyundaiSouth KoreaAutomotive11,293 $m8% 
 
 40CanonJapanElectronics11,278 $m-4% 
 
 41HermèsFranceLuxury10,944 $m22% 
 
 42AccentureUnited StatesBusiness Services10,800 $m9% 
 
 43L’OréalFranceFMCG10,798 $m6% 
 
 44AudiGermanyAutomotive10,328 $m5% 
 
 45CitiUnited StatesFinancial Services9,784 $m12% 
 
 46Goldman SachsUnited StatesFinancial Services9,526 $m9% 
 
 47PhilipsNetherlandsElectronics9,400 $m-8% 
 
 48AXAFranceFinancial Services9,254 $m14% 
 
 49NissanJapanAutomotive9,082 $m19% 
 
 50GucciItalyLuxury8,882 $m-14% 
 
 51DanoneFranceFMCG8,632 $m5% 
 
 52NestléSwitzerlandFMCG8,588 $m7% 
 
 53SiemensGermanyDiversified8,553 $m-1% 
 
 54AllianzGermanyFinancial Services8,498 $m10% 
 
 55ColgateUnited StatesFMCG8,464 $m3% 
 
 56PorscheGermanyAutomotive8,055 $m12% 
 
 57CartierFranceLuxury7,924 $m6% 
 
 58SonyJapanElectronics7,702 $m-5% 
 
 593MUnited StatesDiversified7,243 $m17% 
 
 60Morgan StanleyUnited StatesFinancial Services7,083 $m12% 
 
 61VisaUnited StatesFinancial Services6,870 $m15% 
 
 62adidasGermanySporting Goods6,811 $m-8% 
 
 63Thomson ReutersCanadaMedia6,583 $m-12% 
 
 64DiscoveryUnited StatesMedia6,509 $m6% 
 
 65PanasonicJapanElectronics6,436 $m2% 
 
 66Tiffany & Co.United StatesLuxury6,306 $m6% 
 
 67StarbucksUnited StatesRestaurants6,266 $m16% 
 
 68AdobeUnited StatesTechnology6,257 $m17% 
 
 69PradaItalyLuxury6,222 $m4% 
 
 70SantanderSpainFinancial Services6,097 $m13% 
 
 71XeroxUnited StatesBusiness Services6,033 $m-9% 
 
 72CaterpillarUnited StatesDiversified5,976 $m-12% 
 
 73BurberryUnited KingdomLuxury5,873 $m5% 
 
 74KiaSouth KoreaAutomotive5,666 $m5% 
 
 75KFCUnited StatesRestaurants5,639 $m-7% 
 
 76MasterCardUnited StatesFinancial Services5,551 $m17% 
 
 77Johnson & JohnsonUnited StatesFMCG5,533 $m7% 
 
 78ShellNetherlandsEnergy5,530 $m-12% 
 
 79Harley-DavidsonUnited StatesAutomotive5,460 $m14% 
 
 80DHLUnited StatesTransportation5,391 $m6% 
 
 81SpriteUnited StatesBeverages5,365 $m-5% 
 
 82LegoDenmarkFMCG5,362 $mNew 
 
 83John DeereUnited StatesDiversified5,208 $m2% 
 
 84Jack Daniel'sUnited StatesAlcohol5,161 $m6% 
 
 85ChevroletUnited StatesAutomotive5,133 $m2% 
 
 86FedExUnited StatesTransportation5,130 $m16% 
 
 87Land RoverUnited KingdomAutomotive5,109 $m14% 
 
 88HuaweiChinaTechnology4,952 $m15% 
 
 89HeinekenNetherlandsAlcohol4,822 $m14% 
 
 90MTVUnited StatesMedia4,763 $m-7% 
 
 91Ralph LaurenUnited StatesApparel4,629 $m-7% 
 
 92Johnnie WalkerUnited KingdomAlcohol4,540 $m-6% 
 
 93CoronaMexicoAlcohol4,456 $m2% 
 
 94SmirnoffUnited KingdomAlcohol4,407 $m-4% 
 
 95KleenexUnited StatesFMCG4,330 $m-7% 
 
 96Hugo BossGermanyApparel4,270 $m3% 
 
 97PayPalUnited StatesFinancial Services4,251 $mNew 
 
 98MiniUnited KingdomAutomotive4,243 $mNew 
 
 99Moët & ChandonFranceAlcohol4,131 $mNew 
 
 100LenovoChinaTechnology4,114 $mNew 
 
历年排行榜
  
参考文献