6 月 1 日 - 29 日,SK-II 分别在三亚海棠湾免税购物中心和海口市日月广场店开设 “晶透之境” 快闪店,以互动式社交零售,进一步提升消费者的个性化购物体验。在快闪店中,消费者不仅可以检测自己的肌肤状态、了解 SK-II 独家成分 PITERA™、获得定制化产品推荐,还有机会通过微信小程序的游戏化体验,与店面外观进行个性化互动 。
Global luxury beauty brand SK-II launch House of Miracle pop up store in Hainan, China.
全球奢侈美妆品牌 SK-II 在中国海南推出奇迹屋快闪店。
The interactive social retail pop up store encourages shoppers to download the store’s Wechat Mini Program digital companion that gamifies the shopping experience. They can also enjoy a personalized skin analysis with SK-II’s latest contactless skincare counselling innovation — the Mini Magic Scan which is an AI-enabled skin analysis tool that allows visitors to gain understanding of their skin.
交互式社交零售快闪店鼓励购物者下载商店的微信小程序数字伴侣,将购物体验游戏化。他们还可以通过 SK-II 最新的非接触式护肤咨询创新——迷你肌肤自测仪,享受个性化的皮肤分析,这是一种支持人工智能的皮肤分析工具,可让访客了解自己的皮肤。
The SK-II House of Miracle pop up store in Hainan is part of the brand’s ongoing foray into retail innovation and a global transformation to connect with a new generation of consumers who they have identified as yearning for more meaningful experiences with the brands they recognise and trust.
SK-II 奇迹屋在海南的快闪店是该品牌不断进军零售创新和全球转型的一部分,旨在与新一代消费者建立联系,他们认为他们渴望通过他们认可并相信的品牌获得更有意义的体验。
SK-II has now launched several pop up stores in Hainan, Tokyo, Shanghai and Singapore.
SK-II现已在海南、东京、上海和新加坡开设了多家快闪店。