如果我们的语言是威士忌，就无需那么麻烦。只要我默默递出酒杯，您接过去安静地送入喉咙即可，非常简单，非常亲密，非常准确。
——村上春树
If our language were whisky, there would be no trouble in communication. Take and drink the wine I present, and you will understand what I mean easily, intimately and accurately.
——Haruki Murakami
了却繁琐，消弭距离，没有局限，浆果设计为The X Macallan Bar塑造的场景，完美地还原了想象中的饮酒情境，导演了一曲绝对沉浸的复古旋律，创造一个都市节奏之外的空间。“在The X Macallan Bar一案，我们坚持商业逻辑先行的理念，不止为空间赋予美，更为空间解决实际问题，赋予空间盈利能力，创造多重价值。”设计师如是道。
Without trivialities, distance and limitation, the design for the XMacallan Bar by Jingle Design perfectly interprets a scene of drinking whisky with friends, composes a melody of classic style, and creates an immersive space beyond the hustle and bustle of city life. “In the design fo The X Macallan Bar, we continued our commercial-logic-based philosophy, not only endowing the space with beauty but also providing practical solutions to maximize its profitability and values,” said the designer.
在回报逻辑与市场趋势之内，在创意公式与美学定律之外，设计应点破固有印象、重塑场景互动、驶向商业目标。大面积墙地一体化的色彩控制是该场所的文化指向性策略之一。抛却了多余的装饰，庞大的空间骨骼，橡木桶的叠加构筑，矩阵式的排布形成了空间的独特感受 —— 时光流淌，意境折叠。
Design should break down stereotypes, reshape scene interactions, and drive towards business goals within the logic of returns and market trends and beyond creative formulas and aesthetic laws. Color control of wall and ground integration with large area is one of the cultural orientation strategies of the site. Discarding the redundant decoration, the huge space, the stacked construction of oak barrels, and the matrix arrangement forms the unique feeling of space -- time is flowing with folding artistic conception.
数以百计的橡木桶沉静无声，仿佛巨幅艺术装置 ，在纵横有序的排列中，透出有着岁月痕迹的光影，成为当代艺术的折叠隐喻，构建跨越时空的体验。
The hundreds of silent oak barrels, just like a huge art installation in the orderly arrangement, reflect the light and shadow with the traces of time, which becomes the folding metaphor of contemporary art and constructs the experience across time and space.
当人们步入空间，仿佛在时空隧道中移步至爱尔兰酒馆，赏味王家卫镜头下的迷人情调，或是布鲁斯古典音乐里的浪漫气息......这里的复古风情有千般格调，每个来到这里的人，找到属于自己的尊重感、亲密感以及舒适感，悉心体会，愉悦享受。
Upon entering the space, people feel as if they were sitting in an Irish pub, enjoying an atmospheric film by Wong Kar-wai or immersed in the romantic blues. A variety of retro styles will cater to different guests, allowing them to enjoy themselves in respect, intimacy and great comfort.
挑高中空的设计，令二层商业面积有效激活，空气、颜色、气味亦被激活，目之所及处皆是从已知到未知的意境延展。由二层空间平台面进行中空俯视，整个空间呈中轴对称的布局形式，而伴随动线变化，人的视觉重点自两侧的木桶收拢至正中心的吧台上，流动的情绪感知抵达了中轴线尽头多彩的人潮汇集处。
The design of elevating hollow effectively activates the commercial area on the second floor, as well as the air, color and smell, extending the artistic conception from the known to the unknown. Looking down from the space platform on the second floor, the whole space is in the form of axisymmetric layout. With the change of moving lines, the visual focus of people is distracting from the barrels on both sides to the bar in the center, with flowing emotional perception reaching the crowd gathering place at the end of the central axis.
当视线游走至散发着氤氲光线的吧台，木的古旧与金属的质感，让形形色色的人们，领略到酒吧自成一统的古典风韵，而在金属栅栏的映衬下，这种风韵又让置身历史中的时空感变得真实起来，甚是奇妙。
With its wood and metal texture, the bar counter gleams in the light, allowing people to experience the classical atmosphere of the bar, while its metal background will bring people back to reality. It is really a wonderful experience.
“如果能够把材料本身或用到极致，就没有必要添加纹样来修饰。装饰美是一种附加美，而材质美是本源的美感。”
"There is no need to add some patterns to the material if it can be used fully and skillfully, since decorative beauty is additional and artificial, while the beauty of materials is natural and original.”
恰到好处的朦胧光影下，空间带着原始的雕塑美感，细致端详过后，会发现无论是天花的粗糙肌理，还是实木横梁，皆是以材质打动人心。
Under the appropriately dim light, the space presents the original sculptural beauty . Its details, whether it is the rough texture of the ceiling or the solid wood of the beam, will touch people’s heart with the pureness of materials.
岩石构筑下的墙体结构，带着粗糙而强烈的肌理质感，为空间注入了一抹原始的自然野趣，亦实现了一种经得起时间的永恒感，让艺术、设计与商业之间取得平衡。
The wall structure built under the rocks enjoys a rough and strong texture, injecting an original and natural delight in the wild into the space and also realizing a sense of eternity that stands the test of time . This strikes a balance between art, design and commerce.
环绕四周的玻璃酒柜，在统一的列序中仿佛一扇扇精美的橱窗，橱窗背后都珍藏着一瓶不同年代的美酒。细细品味这一匠心独具的展示，会发现这不仅是一个有趣的存在，更暗含着对品味的映射，对氛围的升华，对空间魅力的陈述。
The surrounding glass wine cabinets look like delicate show windows in a unified sequence, inside each of which there is a bottle of wine from a different year. This unique display not only looks interesting but also shows the taste and charm of the space.
以沉浸体验为圆心，以情感与空间的交叠为半径，环绕形的皮质沙发、层次感的木格肌理，加上一笔亮橙的点缀，惬意着包裹着人们的情绪与思想，此刻空间外的世界，虽喧闹嘈杂，但也全然不觉。
Aimed to provide an immersive experience, the designers employ leather sofa and wooden grating as well as a touch of brilliant orange, creating a space that embraces people’s emotions and thoughts and shelters them from the hustle and bustle of the outside world.
美好的场景跨越时限，创造全新的体验与可能性。浆果设计笔下的The X Macallan Bar，初衷正是将市场需求、运营功能与空间美学高度融合，构建一种古典式的沉浸意境，赋予空间创造价值的能力，从而令人在难忘的回望中，流连于老电影的鲜活叙事 —— 种种塑造，皆成为商业与生活的有趣剪影。
Beautiful scenes will exist beyond time and space, creating new experience and possibility. Jingle’s design for The X Macallan Bar has perfectly combined the market demand and functions with aesthetics of space, creating a classic-style atmosphere and endowing the space with the ability to create values. Looking back into history or lingering in the vivid narratives of classic movies, you will have a glimpse of the interesting silhouette of business and life.
△The XMacallan Bar 平面图
项目 NAME｜The X Macallan Bar
地址 LOCATION｜Shenyang 沈阳
面积 AREA｜175㎡
时间 DATE｜2021年 2月
设计 FIRM｜Jingle Design 浆果设计研究所
主创 DESIGNER｜周博、蔡雨洋
团队 TEAM｜张世勇、曾凡龙、贺恩博、宋柳彤
摄影 PHOTOGRAHPY｜图派视觉
视频 VIDEO | 叁斧半影视
材料 MATERIALS｜木饰面、瓷砖、涂料、金属、石材、玻璃
浆果 Jingle Design
寓意澎湃鲜活的果实。
浆果设计研究所由周博和蔡雨洋两位先锋设计师创立于2016年，于上海、沈阳分别设有公司，团队致力于“用商业逻辑成就空间美学价值；为美好体验持续创造无限惊喜”。提供从商业定位与规划、空间设计、软装陈设、装置艺术的全局观专业服务，为商业品牌打造持久续航力。
Jingle Design Institute was founded in 2016 by two pioneering designers, Zhou Bo and Cai Yuyang, with offices in Shanghai and Shenyang respectively. The team is committed to " achieving spatial aesthetics with business logic; creating amazing experiences continuously".Jingle Design provides holistic professional services, from business positioning and planning, space design to soft furnishings and installation art, which help to create sustainable value for commercial brands.
周博&蔡雨洋
浆果设计研究所联合创始人
秉持“让商业空间更鲜活”的品牌理念，浆果设计持续探索商业空间与交互体验中的无限可能。作为空间体验的导演与生活方式的意见领袖，浆果团队不断推翻昨天的自己，呈现更具前沿思考的设计。作品涵盖精品酒店、度假温泉、餐饮零售空间、美业会所与展厅设计等多元商业领域，让空间体验者沉浸于美学与体验并呈的感官互动之中。
With the brand concept of "making commercial spaces vibrant", Jingle Design constantly explores the possibilities in commercial spaces and interactive experiences. As directors of spatial experiences and lifestyle opinion leaders, the Jingle team overturns the past to present more cutting-edge design. Their work covers diverse commercial spaces, including boutique hotels, resort spas, food and beverage retail spaces, beauty clubs and showroom designs, which allow the space to be both aesthetically and experientially satisfying.
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湘爱
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