RRe2023年，贡茶Gong Cha被列入《特许经营时报》年度500强第268位，标志着这个中国品牌在国际著名品牌名单上占有一席之地。该年度报告是按全球全系统销售额对美国500个最大的特许经营系统进行独家年度排名。该项目是五个月研究和报告工作的结果，最终得出了最可信和最客观的特许经营排名。
1996年，一个叫吴的人在台湾开了一家高级茶店。2006年，吴在台湾高雄建立了龚茶。
2009年，龚茶扩展到香港，这一年人气继续增长，该品牌迅速在亚洲各地传播，从菲律宾开始。
2011年，Martin Berry夫妇品尝到了新加坡的贡茶，讨论将Gong cha带到韩国市场的方法。在短短三年内，Gong cha从弘大一家商店扩展到全国250家门店。
在韩国之后，Gong cha的全球扩张蔓延到亚洲以外。在接下来的几年里，在澳大利亚、美国、墨西哥、加拿大和英国开设了分支机构，并在日本迅速扩张。Gongcha Japan在开业时创造了每天3000多杯的销售记录，Gongcha Vietnam每天达到4000杯。
正如Gongcha Hong Kong推动了亚洲扩张，Gongcha Korea进一步推动了事情的发展一样，Gongcha Japan的成功引起了Cristina的注意，她随着Gongcha Mexico的成立，将该品牌带到了中美洲和南美洲。随着Gong cha迈出的每一步，该品牌就会获得进一步传播的势头，将其精致的品味和质量带到了全球。
在这种大规模的全球扩张中，Gong cha于2020年在伦敦开设了全球总部，为制定积极的中央全球化战略奠定了基础。龚茶现在在全球经营着1600家店，即使疫情仍在继续扩张。龚茶产品质量、品牌声誉、强大的特许经营体系和专业总部使其经受住了疫情，没有受到任何严重的负面影响。
Gong cha Korea现在是品牌最大市场的所在地，在品牌特许经营体系和全球化战略的前沿继续发展和创新。
在美国加州经营贡茶门店的周洁表示：贡茶在美国的加盟费是3万到5万美元之间，会收营业额7%的抽成，“加盟费大概在2年左右可以回本。”她透露，她在美国经营的贡茶门店，在生意好的情况下一个月的营收可以达到5万到6万美元，生意不好的情况下，也有2万到3万美元的月营收。
贡茶目前计划到 2025年在美国开设500家门店，并预计在未来12个月内在欧洲进一步扩张。贡茶国际股份有限公司曾在2019年获得美国私募基金TA Associates的战略性投资，TA Associates彼时正在考虑将贡茶2022年出售或者IPO，估值为6亿美元。
以目前1755家门店，估值6亿美元，这个中国茶饮品牌的单店价值可谓想当高了。
In 1996, a man named Wu opened a premium tea shop in Taiwan. The reputation of the shop grew and it wasn’t long until there were customers lining up to purchase Wu’s tea. To meet the demand, Wu decided to expand, standardizing his recipes to ensure that all stores served consistently good tea.
Wu worked hard to develop his own tea blends, testing everything 23,000 times to perfect his recipes and ensure he could guarantee the same high quality at every single shop. He patented his milk foam formula and, in 2006, Wu established Gong cha in Kaohsiung, Taiwan.
The new tea brand inherited the quality and commitment of the original shop, but with the new Gong cha commitment to serve tea fit for a king, literally — Gong cha refers to the act of offering tea to the emperor as a form of tribute in ancient China. The brand name represents Wu’s philosophy that tea served at Gong cha will be made with the highest craftsmanship and the knowledge of a tea master.
Gong cha’s success wasn’t thanks to a slick advertising campaign or a polished business strategy. Instead, the tea shop chain did things the old-fashioned way — letting its high-quality drinks speak for themselves and relying on word-of-mouth to grow the brand.
Gong cha made its first foray overseas in 2009, when it expanded to Hong Kong in a bid to build on the popularity of the brand with tourists visiting Taiwan. The popularity continued to grow and the brand quickly spread around Asia, starting with the Philippines.
In 2011, Mr. and Mrs. Martin Berry fell in love with the brand after visiting a store in Singapore, and flew to Taiwan to discuss ways to bring Gong cha to the Korean market. Once the brand arrived in Korea, things really took off. In just three years, Gong cha spread from a single store in Hongdae to 250 locations nationwide, with customers clamoring for more from the popular tea brand.
After Korea, Gong cha’s global expansion spread outside of Asia. Branches in Australia, the United States, Mexico, Canada and the United Kingdom opened over the following years, as well as a rapidly expanding operation in Japan. Gong cha Japan set a sales record of more than 3,000 cups a day when it opened, with Gong cha Vietnam going on to hit 4,000 cups a day.
Just as Gong cha Hong Kong prompted the Asian expansion and Gong cha Korea pushed things further, the success of Gong cha Japan caught the attention of Cristina, who carried the brand to Central and South America with the establishment of Gong cha Mexico. With each new step Gong cha takes, the brand gains the momentum to spread further afield, taking its refined taste and quality all around the globe.
In the midst of this massive global expansion, Gong cha opened its global headquarters in London in 2020, laying the groundwork for the establishment of an active, central globalization strategy. Gong cha now operates 1,600 stores around the world, and has continued to expand despite the Covid-19 pandemic. The quality of Gong cha’s product, the reputation of the brand, its knowledge base, strong franchise system and professional headquarters have allowed it to weather the pandemic without any serious negative impact.
Gong cha Taiwan still adheres to that commitment to taste and quality that Wu first established in his tea shop nearly 30 years ago, carrying that vision through to the supervision and support of all current production and management of raw materials and techniques. Gong cha Korea, now home to the brand’s largest market, continues to develop and innovate at the cutting edge of the brand’s franchise system and globalization strategy.
At the heart of the entire business, from Taiwan – Seoul – Asia – Americas – Europe – and more, Gong cha tea is always made with the correct amount of water and tea leaves, brewed at the right temperature and for the right amount of time and served with only the very best pearls and toppings.
Gong cha uses only loose-leaf tea, no bags or powders, and ensures that all drinks are served at their freshest by making all tea and pearls fresh in store with just a four-hour shelf life. This commitment to excellence ensures that Gong cha is always Brewing happiness.
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