综合百科行业百科金融百科经济百科资源百科管理百科
管理百科
管理营销
资源百科
人力财务
经济百科
经济贸易
金融百科
金融证券
行业百科
物流咨询
综合百科
人物品牌

2011年BrandFinance全球品牌价值500强

  	      	      	    	    	      	    
2011年BrandFinance全球品牌价值500强(BrandFinance Global 500) 
目录
  
 
榜单简介
 
　　2011年3月25日消息，国际品牌评估机构BrandFinance公布了2011年全球品牌价值500强名单，其中谷歌排名第一，较去年上升一位，品牌价值443亿美元。市值1430亿美元，低于去年的1579.7亿美元。 
　　微软排名第二，去年第五，品牌价值428亿美元。市值1657亿美元，低于去年的1999.89亿美元。 
　　IBM排名第四，与去年持平，品牌价值362亿美元。市值1897.17亿美元，高于去年的1800.27亿美元。 
　　苹果排名第八，去年第二十位，品牌价值295亿美元。市值2443.81亿美元，高于去年的1564.16亿美元。 
　　Facebook今年首次入榜，排名281位，品牌价值37亿美元。 
　　此外，惠普排名13位，三星18位，中国移动25位，英特尔27位，亚马逊32位。 
　　从榜单来看，排名前10位的企业中有5家为科技企业。其中谷歌在搜索引擎领域的统治地位将其送上2011年最具品牌价值宝座。另外，谷歌多次推出非商业化的服务，例如提供新西兰、日本自然灾害后救援活动的帮助服务，对提高其品牌价值有积极影响。 
　　苹果的品牌价值从去年的12位提高到今年的8位，得益于其创新的设计、忠诚的消费者群体和良好的营销活动。 
　　诺基亚的品牌价值降幅最大，从去年的21位降至今年的94位，品牌价值从195.58亿美元降至96.58亿美元。该公司一直努力抢夺智能手机市场，但受挫于苹果的成功，尽管与微软的合作可能会帮助恢复财富。 
　　Facebook首次进入榜单，虽然Facebook的盈利方式有争议，产品多元化相对不透明，但毫无疑问该品牌非常受欢迎，在进入新市场和获得消费者青睐非常有成效。 
 
2011年BrandFinance全球品牌价值500强全榜单
 
>>>返回索引首页 1-100｜101-200｜201-300｜301-400｜401-500<<< 
点击数字索引浏览相应的榜单... 

 
 
 
 Rank   Name  Country  
Brand Value
(USD $ Millions) 
 		 
Brand Rating 
 		 
Market Cap
(USD $ Millions) 
 
 
 2011 2010 2011 2010 2011 2010 2011 2010 
 
 12Image:rank_up.pngGoogleUnited States image:flags us.png44,29436,191AAA+AAA+143,016157,970 
 
 25Image:rank_up.pngMicrosoftUnited States image:flags us.png42,80533,605AAA+AAA+165,724199,989 
 
 31Image:rank_down.pngWalmartUnited States image:flags us.png36,22041,365AAAA154,324190,803 
 
 44Image:rank_same.pngIBMUnited States image:flags us.png36,15733,706AA+AA189,717180,027 
 
 57Image:rank_up.pngVodafoneUnited Kingdom image:flags gb.png30,67428,995AAA+AAA192,455178,603 
 
 612Image:rank_up.pngBank of AmericaUnited States image:flags us.png30,61926,047AAA-AAA+120,195111,754 
 
 76Image:rank_down.pngGEUnited States image:flags us.png30,50431,909AA+AA+475,066528,712 
 
 820Image:rank_up.pngAppleUnited States image:flags us.png29,54319,829AAAAAA-244,381156,416 
 
 915Image:rank_up.pngWELLS FARGOUnited States image:flags us.png28,94421,916AA+AA136,069131,225 
 
 1011Image:rank_up.pngAT&TUnited States image:flags us.png28,88426,585AA+AA+235,987229,792 
 
 118Image:rank_down.pngHSBCUnited Kingdom image:flags gb.png27,63228,472AAAAAA+171,163193,793 
 
 1214Image:rank_up.pngVerizonUnited States image:flags us.png27,29323,029AAAA381,093196,292 
 
 139Image:rank_down.pngHPUnited States image:flags us.png26,75627,383AA+AAA-84,186100,997 
 
 1410Image:rank_down.pngToyotaJapan image:flags jp.png26,15227,319AA+AAA204,863185,402 
 
 1513Image:rank_down.pngSantanderSpain image:flags es.png26,15025,577AAAAAA+100,281128,087 
 
 163Image:rank_down.pngCoca-ColaUnited States image:flags us.png25,80734,844AAA+AAA+69,50787,814 
 
 1718Image:rank_up.pngMcDonald'sUnited States image:flags us.png21,84220,193AAAAAA-89,59477,139 
 
 1823Image:rank_up.pngSamsungKorea, Republic of image:flags kr.png21,51118,925AA+AA+113,32686,384 
 
 1917Image:rank_down.pngTescoUnited Kingdom image:flags gb.png21,12920,654AAAAAA-69,86773,969 
 
 2039Image:rank_up.pngMercedes-BenzGermany image:flags de.png20,79813,883AAA+114,32878,057 
 
 2126Image:rank_up.pngMitsubishiJapan image:flags jp.png20,47317,805AAAA+195,040231,268 
 
 2222Image:rank_down.pngThe Home DepotUnited States image:flags us.png20,42319,013AA-AA-60,52751,076 
 
 2329Image:rank_up.pngBMWGermany image:flags de.png20,15716,616AA+AAA-92,87391,170 
 
 2431Image:rank_up.pngPepsiUnited States image:flags us.png19,51415,991AA+AA+79,14944,865 
 
 2524Image:rank_down.pngChina MobileHong Kong image:flags hk.png19,31718,673AAAA+170,543153,077 
 
 2640Image:rank_up.pngChaseUnited States image:flags us.png19,15013,400AA-AA90,08869,900 
 
 2728Image:rank_up.pngIntelUnited States image:flags us.png19,07816,642AA+AA+92,54695,316 
 
 2843Image:rank_up.pngBradescoBrazil image:flags br.png18,67813,299AAAAAA-69,60456,582 
 
 2925Image:rank_down.pngOrangeFrance image:flags fr.png18,62218,352AA+AA106,791120,119 
 
 3027Image:rank_down.pngShellNetherlands image:flags nl.png18,60516,997AAA-AAA-222,663208,854 
 
 3133Image:rank_up.pngNikeUnited States image:flags us.png18,43715,808AAAAAA31,58924,776 
 
 3242Image:rank_up.pngAmazon.comUnited States image:flags us.png17,78013,340AAAA64,13254,961 
 
 3366Image:rank_up.pngNestléSwitzerland image:flags ch.png17,45511,178AAAAA-66,28839,319 
 
 3445Image:rank_up.pngBarclaysUnited Kingdom image:flags gb.png17,35813,134AAAA50,68256,154 
 
 3554Image:rank_up.pngICBCChina image:flags cn.png17,19412,083AAAA+218,131225,368 
 
 3636Image:rank_same.pngCitiUnited States image:flags us.png17,13314,362AAA+105,32370,105 
 
 3755Image:rank_up.pngChina Construction BankChina image:flags cn.png17,09212,077AAAA+205,563208,117 
 
 3844Image:rank_up.pngUPSUnited States image:flags us.png17,01213,170AA+AA+73,29961,884 
 
 3935Image:rank_down.pngSiemensGermany image:flags de.png16,76914,709AA+AA+103,769102,939 
 
 4051Image:rank_up.pngFordUnited States image:flags us.png16,66212,652AA+AA108,34197,539 
 
 41116Image:rank_up.pngItaúBrazil image:flags br.png16,6556,911AAAAA-98,92358,587 
 
 4237Image:rank_down.pngBNP ParibasFrance image:flags fr.png16,64314,060AAA-AA64,88267,143 
 
 4346Image:rank_up.pngHondaJapan image:flags jp.png16,35613,083AAA-AA+90,65882,377 
 
 4462Image:rank_up.pngChevronUnited States image:flags us.png16,26511,464AAAA169,617159,998 
 
 4534Image:rank_down.pngTargetUnited States image:flags us.png15,98915,224AAAA52,69351,677 
 
 4650Image:rank_up.pngAmerican ExpressUnited States image:flags us.png15,53012,737AAAA45,50542,043 
 
 4719Image:rank_down.pngWalt DisneyUnited States image:flags us.png15,42413,436AAA+AAA52,04944,984 
 
 4873Image:rank_up.pngDeutsche BankGermany image:flags de.png15,1699,862AA+AA-52,44243,272 
 
 4930Image:rank_down.pngAXAFrance image:flags fr.png15,09916,403AA-AA-41,26844,326 
 
 5065Image:rank_up.pngTataIndia image:flags in.png15,08711,216AAA-AAA-103,72063,868 
 
 5177Image:rank up.pngMovistarSpain image:flags es.png14,9359,666AAAA+142,731203,347 
 
 52-Image:rank up.pngIKEASweden image:flags se.png14,676-A---- 
 
 5349Image:rank down.pngOracleUnited States image:flags us.png14,60212,775AAAA+134,787105,193 
 
 5482Image:rank up.pngHitachiJapan image:flags jp.png14,5039,095BBBA+50,56921,091 
 
 5576Image:rank up.pngExxonMobilUnited States image:flags us.png13,7569,683AA+AA311,832329,542 
 
 5668Image:rank up.pngNissanJapan image:flags jp.png13,70510,412AAA-AA69,63765,677 
 
 5791Image:rank up.pngCredit SuisseSwitzerland image:flags ch.png13,4978,430AAA-AA46,64450,468 
 
 5838Image:rank down.pngGoldman SachsUnited States image:flags us.png13,40613,887AAA-AAA+81,67993,316 
 
 5978Image:rank up.pngBank of ChinaChina image:flags cn.png13,2579,615AA+AA131,499149,394 
 
 6057Image:rank down.pngJP MorganUnited States image:flags us.png13,24111,732AA-AA-66,614102,424 
 
 6152Image:rank down.pngSonyJapan image:flags jp.png13,19412,648AAA-AAA28,99330,684 
 
 6247Image:rank down.pngGDF SUEZFrance image:flags fr.png12,90212,878AAA+132,442146,131 
 
 6361Image:rank down.pngVolkswagenGermany image:flags de.png12,70511,468A+AA+82,44682,209 
 
 64158Image:rank up.pngPanasonicJapan image:flags jp.png12,5255,438AAAA44,79218,357 
 
 6558Image:rank down.pngSberbankRussian Federation image:flags ru.png12,01211,729AA+AA+64,32951,107 
 
 6680Image:rank up.pngSam's ClubUnited States image:flags us.png11,9529,398AA-A+30,64929,301 
 
 6779Image:rank up.pngCarrefourFrance image:flags fr.png11,8949,436AAAA+37,95935,251 
 
 6856Image:rank down.pngComcastUnited States image:flags us.png11,87611,979AA+AA+73,69265,750 
 
 69109Image:rank up.pngTotalFrance image:flags fr.png11,8287,218A+AA-147,473165,876 
 
 7070Image:rank same.pngWalgreensUnited States image:flags us.png11,7089,983AA-AA-33,39428,634 
 
 7160Image:rank down.pngCISCOUnited States image:flags us.png11,66711,480AA-AA+90,445110,002 
 
 7269Image:rank down.pngT-MobileGermany image:flags de.png11,55310,126AAAA75,975140,069 
 
 7372Image:rank down.pngPWCUnited States image:flags us.png11,4459,908AAA+AAA-- 
 
 7483Image:rank up.pngToshibaJapan image:flags jp.png11,1368,949AA-AA23,19923,256 
 
 7563Image:rank down.pngHeinekenNetherlands image:flags nl.png11,1088,576AAA-AAA-25,31422,117 
 
 76-Image:rank up.pngOlayUnited States image:flags us.png11,067-AA-35,777- 
 
 7775Image:rank down.pngDellUnited States image:flags us.png10,9839,750AAA-AAA-18,95218,280 
 
 7848Image:rank down.pngAllianzGermany image:flags de.png10,89812,836AAAA50,93657,333 
 
 7967Image:rank down.pngBBVASpain image:flags es.png10,72010,728AAAA-51,23269,133 
 
 8081Image:rank up.pngASDAUnited States image:flags us.png10,6899,122AA-AA23,00430,849 
 
 8188Image:rank up.pngFedExUnited States image:flags us.png10,6868,588AAAA-27,77826,679 
 
 82160Image:rank up.pngUnitedhealthUnited States image:flags us.png10,6065,297AA+AA35,65917,525 
 
 83122Image:rank up.png3MUnited States image:flags us.png10,5326,551AA+AA64,47157,572 
 
 84103Image:rank up.pngE.ONGermany image:flags de.png10,5137,590A+AA-105,50568,253 
 
 8564Image:rank down.pngNTT GroupJapan image:flags jp.png10,33811,248AAAA+60,33379,787 
 
 8671Image:rank down.pngAvonUnited States image:flags us.png10,1719,917AA+AA-15,84216,134 
 
 8789Image:rank up.pngKPMGNetherlands image:flags nl.png10,1608,507AAA-AAA--- 
 
 8895Image:rank up.pngUBSSwitzerland image:flags ch.png9,9158,261AAAA-67,48162,240 
 
 8994Image:rank up.pngH&MSweden image:flags se.png9,8758,298AAAAA-55,62845,608 
 
 90-Image:rank up.pngNTT DocomoJapan image:flags jp.png9,8018,187AA+-73,14464,997 
 
 91107Image:rank up.pngDHLGermany image:flags de.png9,7787,304AA-AA-21,62820,213 
 
 9274Image:rank down.pngLowe'sUnited States image:flags us.png9,7519,784AA-AA-35,50135,652 
 
 9399Image:rank up.pngEDFFrance image:flags fr.png9,6977,922AAAA+128,306139,646 
 
 9421Image:rank down.pngNokiaFinland image:flags fi.png9,65819,558AAAAA-26,90848,467 
 
 95118Image:rank up.pngBanco do BrasilBrazil image:flags br.png9,5266,662AA+AA+49,56543,135 
 
 9684Image:rank down.pngGeneraliItaly image:flags it.png9,48711,588AAAA23,73040,360 
 
 97126Image:rank up.pngCanonJapan image:flags jp.png9,3726,421AAA-AA+55,43847,061 
 
 98101Image:rank up.pngCVSUnited States image:flags us.png9,2867,881AA-AA-23,37825,744 
 
 99-Image:rank up.pngAgricultural Bank of ChinaChina image:flags cn.png9,2836,032A+A+134,232- 
 
 100112Image:rank up.pngBoeingUnited States image:flags us.png9,2137,058AAAA54,22642,824 
 

 
 
参考来源
  
相关条目